About BITS

The Beer Industry Technology Symposium™ – BITS™

The Beer Industry Technology Symposium has been created to bring best practices of the craft beer industry utilizing technology to everyone who is involved in the beer business.  We are building off of our 11 year track record of thought leadership in the wine and technology industry through WITS.

The Wine Industry Technology Symposium “WITS” has been the annual gathering for thought leaders in the wine industry to collaborate on best practices in the strategic use of technology.  2015 promises to be the best ever WITS as we celebrate our 11th Anniversary June 25-26  in Napa, CA.  In addition, leaders in the brewing, distribution and technology industries formed BITS, The Beer Industry Technology Symposium to create a dedicated industry forum where technology and strategy intersect.  The 2st Annual BITS will be held in Napa, CA in conjunction with the Wine Industry Technology Symposium® – WITS® at the Napa Valley Marriott.

The purpose of WITS and BITS are to address the unique information technology and services needs of the wine and beer industries. WITS and BITS are dedicated to bringing the world’s leading beer industry professionals together with the world’s leading technology experts to foster learning and discussion.  Panels of experts will discuss specific examples and case studies to deliver tangible take home value and relationships. WITS 2015 is our 11th Annual Event and promises to be our biggest and best ever.  We have introduced several innovations to the program that will give attendees more networking time, new vendors and exposure to strategic thinkers that can impact your business.  To wit, “Speed Dating” between vendors and wineries and breweries, TED like general session of keynotes and keynote panels drawing the full group, The launch of BITS, the Beer industry Tech Symposium which is expected to as much as double our turnout and bring new innovative thinking from the world of craft beer.

WITS & BITS™ Expected Attendees:

Craft Breweries & Wineries

Wine Makers


Winery Brewing Operations

Tasting Room and Tap Room Managers

Online and Retail Merchandise Managers

General Manager/President

VP Sales

VP Marketing

CIO / Technology Managers

CFO/ Controller

Purchasing Managers


Craft Beverages & Distillers

  All the above, lots of cross over if you are a craft producer of spirits, cider, or other artisan beverages.



Craft Beer Managers

CIO / Technology Managers

National Accounts Managers

Sales Management

Category Managers


Retailers & On-Premise

Craft Beer Category Manager / Buyer


CIO / Technology Managers

Store Owners / Managers

Bar Managers (large tap systems)


Technology Companies

Strategic Technology Thinkers

Software providers to breweries

Software providers to distributors

Mobile applications

Category Management Software /services


Pricing Management

POS systems


Online stores

Social Media providers and experts

Route Accounting systems

Sales Automation and CRM

Accounting Systems & ERP

Frequent shopper/club systems/ loyalty programs

Keg / Draft systems providers and service providers

Printing/POS providers

Training  & Development providers / experts


Industry & Other Participants

Wine Associations

Wine Institute

University programs for wine and beer


Brewers Associations


Individuals interested in the craft business

Wine Category Manager /Buyer